Our Capabilities

Industrial Design

3D Modeling

Product Renderings

Concept Generation

Product Definition

User Centered Design

Design Thinking

Human Factors & Ergonomics

User / Product Research

Colors, Materials and Finishes

Prototyping

Model Making

Design Sprints

UX / UI

Branding / Graphic Design

User/Product Journey Mapping

Competitive Research Analysis

Simple Engineering Mechanisms

Over the years we have established a diverse and trusted pool of vendors that help us create and develop parts for a variety of product ranges.

Design Philosophy and Approach

As an experienced industrial design consultant and IDEO alumni, I believe in simplicity in design.

I am a thought leader for innovative companies seeking to infuse design thinking into all areas of their company. Comfortable with executive level influencers, KOL’s and decision makers.

I believe in the power of meticulous attention to detail, personalized care, and a deep-seated curiosity that drives me to explore new possibilities and think outside the box.

My approach to design is characterized by empathy, curiosity, and a commitment to experimentation.

I am passionate about design thinking, solving complex problems and user needs and ergonomics in the marketplace.

Over the years we have established a diverse and trusted pool of vendors that help us create and develop parts for a variety of product ranges.

I embrace accelerated methodologies, value quick thinking, rapid prototyping, and iterative testing while honoring the intuition that lies at the heart of great design.

I believe in excellence, always seeking to learn from both successes and failures. Form follows function is my philosophy and I believe that design should ultimately enhance people’s lives, in culturally innovative ways.

Hands-on involvement is my trademark; I immerse myself in every detail of the design process, ensuring a seamless journey from concept to execution.

I have years of experience leading projects as principal designer for companies such as:  identifeye HEALTH, Intuitive Surgical, RefleXion Medical, Verb Surgical, Abbott, J&J, Kodak, Philips, Logitech, Oral-B, Medtronic and many others.

—Ricardo Salinas